Five areas serve as the foundation of our investment and wealth management philosophy. These are time tested principles that require patience, discipline and a longer time frame. We believe deeply in all of them, follow them regularly, and encourage you to do the same.
Asset Allocation* – Ongoing process of rebalancing portfolio risk.
We believe proper asset allocation is an important determinant of return potential in a broadly diversified portfolio. It is important to align investment risk tolerance with long-term investment goals.
Costs Matter – You get what you pay for.
We ensure that you are receiving a good value. We pay attention to fees and expenses as unnecessary fees erode returns.
Diversification* – Don’t keep all your eggs in one basket.
Diversification is one antidote to uncertainty. Concentrated investments tend to add appreciable risk with no additional expected return. We believe diversification is also an important component required to work toward long–range financial goals while reducing risk.
Efficient Markets – It is time in the market, not timing the market.
We believe markets are efficient; meaning prices reflect the knowledge and expectations of all investors. Though prices are not always correct, markets are so competitive that it is unlikely any single investor can routinely profit at the expense of all other investors.
Risk - Losing principal or running out of money.
Risk and return potential are related. Bonds historically tend to have a lower level of risk than do stocks, but also have a lower level of return potential. Stocks demand a higher level of return potential based on their higher risk levels.
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